Here we are again friends, we wave 2017 off in a fanfare and think about our goals for a new year! At Orchid there has been a lot to celebrate, though I won’t pretend there weren’t a lot of difficult days inbetween! But I did want to share our year with you, a behind the scenes glimpse into life at the studio, and all the adventures we’ve enjoyed along the way. Thankyou to everyone who has joined us for the ride! Your support and interest make it all possible.
In the cold dawn on a new year, I began designing our Heartland collection, following a move back to my motherland of Wales in December. From the start I had a strong feeling about the designs, which felt cohesive and bold, and really just ran out the end of my pencil! I also began making plans with my web wizards at Moghill for a new streamlined website with a more accessible online shop. I felt so invigorated with plans and ideas for the business, and was excited to make them a reality.
My 30th birthday! Working between Wales and England was starting to take it’s toll as I had a 3 hour daily commute to the studio and was trying to find a way of setting up a workspace in Wales. But every challenge is an opportunity, and while plans for that were underway I was using my train commute through the valleys to work out ways of accommodating the requests for wholesale orders I was starting to get from overseas boutiques! Cue the lovely Amy joining me for a training day!
At last- after 3 months of commuting I found a place to set up with space to move production! This left my lovely Shrewsbury space free to dedicate to client fittings, while allowing me a moment to redesign my workspace, with standing height bench for pattern cutting and pinning. I can’t begin to tell you what a difference it makes at the end of a long day without stooping! Having an extra 3 working hours back in each day meant I could get back to sampling the new Heartland collection and plans began to develop for the new website!
April was just packed with lovely orders, and fun photoshoot collaborations! A huge joy of the job is the unexpected combinations that clients bring my way, such as this ribbon corset, made in grey coutil with alternating fuschia and deep teal grosgrain ribbons. I will admit that I couldn’t quite picture the result when the client decided on it, but I had a feeling it would be stunning!
Speaking of joys of the job- in May I worked on a second corset for a very special client. We began working together in 2016 and in collaboration with the ladies occupational therapist I designed a corset that would work with her mobility limitations. My client was a wheelchair user and needed a corset that would offer great back support but be easy for her care team to put on every morning, we came up with a fully front opening and adjusting design. She liked it so much that in May this year, she ordered another in black!
June was a tumultuous month for Britain. Still reeling from the Manchester bombing, we saw an attack on London, just days before the general election. I felt so proud of how our citizens reached out to those who were affected, donating blood, making cups of tea for the dazed survivors and opening their homes and businesses as shelters. In amongst the hatred of a few individuals, a nation came together. And of course, we carried on sewing.
Well by this point, I had the Heartland collection complete and ready to go. But I had made the decision that I wanted to wait to release it until the website was finished, as the new shop would make such a difference to how people experienced it. So cards were still close to the chest! I passed my driving theory test (a “now I’m 30” resolution!) and these lovely ladies came to try on some corsets and get measured!
My best friend from college, Emma, got married, and asked me to be her best man! I had the great pleasure of making her wedding corset, which was inspired by the Napoleonic uniform of the 95th Rifles- or Sharpe, if you’re a Sean Bean fan! Her husband is in the Navy, so they were both in uniform! A truly beautiful day, that ended with the Perseid meteor shower.
Inbetween client orders I try to find some time to experiment and develop my skills. I finally finished the 20 panel corset I’d been making for myself (full blog post to come!) and embellished it in time for a charity Ladies Day I was speaking at. We raised money and awareness for Crane Counselling, which is building a nationwide service, based in Shropshire. I also gained my first US stockist! You can now buy our corsetry at the gorgeous Anya Lust!
Everything was gearing up in October. The site was nearly ready to launch which meant long nights of adding products, learning new systems and rewriting pages! I also took it upon myself to design a few extra pieces for Christmas, including our Isolde neck corset, which is designed to reduce our waste of luxury fabrics even further and add something different to our standard size collection!
It was with great pride that we launched our new website and the Heartland collection! I’ve been so thrilled with the reaction to the new designs. It seems that many of you share my own favourite set- the Adara! There were some lovely orders taking advantage of our custom colour corsets. Oh and one other small thing… after nearly a year of lessons, I passed my driving test first time!
December is always crazy, even in the slow fashion sector! The week before we broke up for Christmas was a real challenge. Making sure that January’s clients were ready to go when we got back to work, ensuring couriers got overseas parcels, and running headlong towards the last posting dates! When it all came to a close I was feeling victorious, but really quite run down, so it was really rather special to have a bit of a Christmas miracle.
You see, I’ve missed out an ongoing saga that has been running since August. I put an offer on my first home which was accepted! Through all the intervening months there has been a long struggle with mortgage applications and all the legal stuff that accompanies house buying. No stage of this has been easy, and at the end of the working year there still hadn’t been a final confirmation on the mortgage. I was resigned to there being no more progress till January, but on Christmas day, I heard that they had finally approved everything! As sorry as I feel for that person, working at 5pm while everyone else was sleeping off their dinner, it meant the world to have that piece of the puzzle in place!
So although we’re still waiting on a few more details, it seems pretty certain that in 2018, I will be able to move Orchid to a permanent home studio! This will change some of the ways we work on fittings with clients but the freedom and security I can now look forward to is very exciting- I look forward to sharing the adventure with you!