A photoshoot is such an inspiring way to meet other creatives and to play a part in making new art. Unfortunately I can’t always put together fresh outfits in time for a collaboration but we do rent out our archive sample pieces to photographers and models looking for something special. Sometimes this even allows me the opportunity to shoot with an individual whose work I’ve long admired, and one such example was the beautiful artist Roswell Ivory, who was due to work with Shannon Swift, a photographer who has the knack of capturing really emotionally rich images.
I had already been in touch with Roswell about working together as I feel our artistic styles overlap beautifully, so I was able to send her a few pieces from our SS15 collection to style on set with Shannon. I could not have been prepared for the vibrant, glowing images that came back, which stopped my heart. One of my favourite things about working in this way is the surrender of creative control that I would usually retain on my own photoshoot, which allows a model and photographer to reinterpret your work anew without any interference. I love how my fresh, outdoorsy images from the original SS15 En Plain Air theme became more urbane, sophisticated and sensual. Does this make you see the lingerie and corsetry differently than the original images did?